Thomson Reuters’ Human-Guided Approach to AI Content
Writing at Scale, Intentionally — Thomson Reuters’ Human-Guided Approach to AI Content Speakers:
- Holly Enneking, VP of Marketing at markup.ai
- Emily Byrnes, Senior Manager of Content Strategy at Thomson Reuters
About this Session: A team of 10 writers. 200+ products. And a mandate to do more with AI — without letting AI drive. In this session, Emily Byrnes, Senior Manager of Content Strategy at Thomson Reuters, joins Markup AI to share how her Help & Support content team is navigating the reality of AI-assisted content creation: where it earns a seat in the workflow, where it doesn’t, and how writers are empowered to make that call themselves. You’ll hear how the team uses LLMs to ideate and draft, AEM Guides to publish, and Markup AI to ensure every piece of content that ships is fully on-brand — because they’ve learned that AI doesn’t do that part well on its own. If you’re leading a content team that’s being asked to scale without sacrificing quality, this is the session for you.
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