Privacy policy

The basis of effective data privacy protection is to provide comprehensive information about the collection, processing, and use of your data (“data processing”). Therefore, we wish to inform you about:

• When and during which actions we process data
• What data we process and for what reasons
• Who receives the data
• What rights you have concerning our data processing

This Data Privacy Notice only governs the use of personal data on our website https://markup.ai/, including the sub-pages. If you exit our website via a link, or visit us via a social media platform, this Data Privacy Notice no longer applies.

You can access, print, or download this Data Privacy Notice at any time at the address https://markup.ai/privacy-policy/.

Contact information

The data controller for data processing, in relation to this website, within the meaning of the General Data Protection Regulation is:

Markup AI
2352 Main Street, Suite 303
Concord, MA 01742
United States
+1 866 749 3700

Internet: https://markup.ai/

General provisions about data processing

1. Scope of the processing of personal data

The processing of various information is necessary to make the website available. In addition, the scope of the data processing will depend upon your use of the functionality of the website; for example, if you communicate with us via the contact form, or consent to the processing of data.

There is no obligation to make personal data available to us. However, where the availability of this data is technically essential in connection with your visit to our site, a refusal could mean that you cannot access and use our website.

As a visitor to our website, you’re not subject to any automated decision making within the meaning of Article 22 GDPR.

2. Legal basis for the processing of personal data

The legal bases for the processing of personal data are set out below.

Processing ground	Legal basis in the GDPR	Explanation
Fulfillment of a contract or carrying out pre-contractual measures	Art. 6, para. 1b)	Processing shall only occur to the extent that it is necessary to establish and fulfill the rights and duties under the contract. Unless specifically stipulated otherwise, we will only process data to this extent.
Legitimate interest	Art. 6, para. 1f)	Processing will occur to the extent that we have a legitimate interest and there is no overriding interest of the data subject. The specific interest is explained in this Data Privacy Notice in relation to the processing statement.
Consent	Art. 6, para. 1a)	Processing will occur to the extent that you have specifically agreed to the type and scope of the data processing. You can withdraw your consent at any time with future effect. However, any processing undertaken up to this point will not be affected.
Legal obligation	Art. 6, para. 1c)	Processing will occur to the extent that this is necessary to comply with a German or European legal obligation.

3. Data erasure and duration of storage

We erase your personal data at the point at which the legal basis for its processing is no longer valid. However, sometimes legal bases may co-exist or, when one legal basis is no longer valid, a new one may arise, such as the requirement to store certain data to comply with a statutory retention requirement.

Data processing to make the website available

In order for us to provide you with the website, it is necessary to process certain information. This already happens when you visit our website. In addition, our website offers various functionalities, which make it necessary to continue processing personal data.

1. Log files

When you contact our website, your browser sends various information to our servers. We need this to establish and maintain the connection. This data also includes your IP address, which we treat as personal data. In addition, the following data is collected:

• Date and time of access
• Source/evidence from which you reach the site
• Browser used
• Operating system used
• Referrer (previous site)
• Connection site (next site)
• IP address

We save this data in so-called server protocol files (log files). This data is not saved in connection with other data about you. The storage of log files, including your IP address, is necessary for our legitimate interest in making our website available and preventing its misuse. Log files that are saved will be erased after 30 days at most, unless longer storage is necessary. For example, to avert or resolve an attack on our website.

2. Contact form

You can send us a query at any time via the contact form on our website. This will request the following information:

• First name
• Surname
• Company
• Title
• Email address
• Phone
• Country

These entries are marked as mandatory fields. Any additional data that you transfer to us in the course of the query, including via the free text field, is provided voluntarily.

We will only use this data for responding to your query and communications linked to this. The legal basis for this processing of your data depends upon the content of your query. Generally, our legitimate interest in making available the contact functionality and responding to your query will apply in this situation. If your query relates to the conclusion of a contract with us, the processing will be on the basis of this pre-contractual obligation.

3. Newsletter

If you decide to subscribe to our newsletter, the following data entered by you into the input box that is technically necessary for the application will be transferred to us:

• Email address
• IP address of the contacting computer
• Date and time of the application

For newsletter applications, we use the so-called “Double Opt-In” Procedure. This means that, following your application, an email will be sent to the email address provided, which contains a confirmation link to receive the newsletter.

The legal basis for processing your data to send the newsletter is the provision of consent pursuant to Art. 6, para. 1A) GDPR.

Our newsletter keeps customers updated at regular intervals about current offers and insights for Content Professionals, as well as new features, and tips and tricks for the Markup AI platform. The data provided by you for this purpose is only processed to provide you with the newsletter. The additional data that is necessary for the application is only obtained to avoid misuse of the newsletter offer and, in particular, of your email address.

The data required for sending the newsletter will be stored for the duration of your subscription to the newsletter. You may withdraw your consent to receive the newsletter at any time.

IV. Cookies

A cookie is a small text file with information that is transferred by your browser and saved on your computer.

V. Other collection of personal data

We occasionally obtain personal data from content syndication providers who collect and share such data based on consent with double opt-in and/or legitimate interest. The personal data shared with Markup AI can include the following:

• First name
• Surname
• Company
• Title
• Email address
• Phone
• Country

VI. Option to object and to remove

Where data processing is based upon your consent, or our legitimate interest, you have the right at any time to object to the processing or to withdraw your consent. Your objection or withdrawal will only have effect for the future. Where the analysis cookies have their own technical means of deactivation, this is set out in the relevant place. If you object to processing based upon our legitimate interest, we may only continue to process the data if we can demonstrate compelling legitimate grounds for the processing, which override your interests, rights, and freedoms.

Change Cookie Preferences

VII. Rights of data subjects

If your personal data is processed, you are a data subject within the meaning of Art. 4, para. 1 GDPR. As a data subject, you have the following rights in relation to your personal data. You can contact us via the contact information provided above in order to exercise these rights.

Right to information pursuant to Art. 15 GDPR

You have the right to information about the personal data that we process about you. This includes the mandatory information set out in Art. 15 GDPR

Right to rectification pursuant to Art. 16 GDPR

You have the right to prompt correction of false personal data and the completion of inaccurate data.

Right to erasure pursuant to Art. 17 GDPR

You have the right to request the erasure of your personal data, if one of the grounds set out in Art. 17 GDPR applies, in particular, where there is no longer a legal basis for the processing.

Right to restriction of processing pursuant to Art. 18 GDPR

You have the right to request the restriction of processing of your personal data, if one of the grounds set out in Art. 18 GDPR applies, in particular, where you desire this instead of erasing the data.

Right to data portability pursuant to Art. 20 GDPR

You have the right to request all personal data stored by us about you in a structured, accessible, and machine-readable format, and for this data to be transferred to another data controller without hindrance from the controller to which the personal data has been provided.

Right to complain to the relevant authority pursuant to Art. 77 GDPR

Under Art. 77 GDPR you have the right to make a complaint to the relevant regulatory authority.

VIII. Recipients of data

The processing of your personal data in connection with the website is also partly undertaken by sub-processors, in particular, those undertaking the hosting of the website and using analysis tools. This will only occur on the basis of a contractual agreement that contains the measures set out in Art. 28, para. 3 GDPR.

IX. Data transfer to third countries

Personal data that we gather from you in relation to the website will be transferred to third countries outside the European Economic Area, under certain circumstances. For these cases we have concluded the Standard Contractual Clauses with the respective data importers.