The AI Trust Gap

New research from 135 marketing and brand leaders on what’s actually happening inside organizations scaling AI content.

AI mandates come from the top. The accountability for what ships stays with marketing. We surveyed 135 marketing and brand leaders to find out what’s actually happening on the ground — and the results confirm what most marketers already know: the people setting AI content strategy and the people executing it are not looking at the same reality.

What’s inside:

• Why 92% AI adoption hasn’t translated into confidence
• The control gap between marketers and the C-suite — and what’s at stake
• What near-unanimous marketer demand for Content Guardian Agents signals about where the market is going

Here’s a snapshot of what the data shows:

• 92% of marketing leaders say their organizations are using more AI for content than last year
• 45% believe AI models can reliably check their own output — meaning most marketers already know AI can’t check itself
• Only 26% rate their organization’s AI content guardrails as strong and consistently applied
• 96% say a dedicated Content Guardian Agent would be valuable to their organization

Read the Report