The AI Agent Insights Every CMO Needs Right Now
Gartner® projects that by 2027, 90% of CMOs will pilot AI agents to deliver personalized, adaptive customer experiences. We know the window to get ahead of this shift — before competitors do — is now.
From assistant to agent: a fundamental shift
AI assistants wait for instructions. AI agents perceive, decide, and act. That distinction will reshape your entire marketing stack — and the CMOs who understand it now will set the standard others follow.
We feel this Gartner report cuts through the hype with a practical framework for assessing your readiness, identifying your highest-ROI use cases, and building the governance to scale without losing control of your brand, your data, or your customers’ trust.
What’s inside
- The AI Agent Maturity Framework: Where you are on the spectrum from “Minimal” to “Advanced,” and exactly what it takes to move up.
- Agents vs. assistants, defined: Why the distinction matters for your tech stack decisions today.
- Where to deploy first: From customer journey orchestration to automated content creation — and how to assess which use cases fit your organization’s current capabilities.
- The trust gap: The real risks of reliability, privacy, and agent sprawl, and the governance moves that mitigate them.
Why governance isn’t optional
To us, Gartner is clear: as agents begin drafting content and interacting with customers autonomously, content guardrails aren’t a nice-to-have — they’re the difference between scale and liability.
Get the complimentary report
Gartner Inc. The Impact of AI Agents on Marketing, by Nicole Greene, Lizzy Foo Kune, 07 November 2025. GARTNER is a registered trademark and service mark of Gartner, Inc and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
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